The New church ad campaign
I would like to say that I think this campaign based around converts is excellent. It give the church of jesus Christ of latter day saints a human face. With the old "Isn't it about time" campaign was fun but I don't think it really said anything about the church. It basically said "we like cute kids" But who doesn't like cute kids. We might as well have run commercials of puppies running through fields.
These new commercials are of real people and real beliefs. The honesty comes through. It's harder to hate a real person or to deny the honesty in their voices.
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